GameStop Is Doing Some Pretty Desperate Stuff Just to Stay Alive

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During a console's life cycle, major games tend to get bundled with it to push sales. All sorts of retailers do this, GameStop included. However, up until 2015, the retailer offered digital games along with consoles. As you'd expect, these games couldn't be returned to GameStop in any way, by virtue of their digital nature. So, by extension, the company gets less pre-owned games to work with while inadvertently supporting the digital game market.

In the latter half of 2015, the retailer stopped bundling digital games with consoles, replacing them with physical ones. Of course, then GameStop CEO Paul Raines defended the move, claiming it was made with the consumer's best interests at heart. Your average customer prefers "those physical bundles, because they know that the disc has value in the trade-in program at GameStop," he said.

Supporting its own trade-in program makes sense. At the end of the day, a business exists to make money. However, this decision also comes off as a small, petty attempt at curbing the rise of digital game sales. Here we are, four years later, and the impact of this business decision can't be felt in the slightest.

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